HTI is an Islamic revivalist group that seeks to reestablish the caliphate and to implement shariah (Islamic law). The end of Suharto regime on has provided Hizbut Tahrir Indonesia (HTI), which literally means Liberation Party of Indonesia, with an incentive to emerge and engage in the public sphere. Keywords: Stickers, Comic figures, Islamized icons, Contemporary Indonesian Muslim Culture I argue that act of converting popular secular icons into Islamic ones is a technique for propagating Islamic values and identity in the Indonesian public sphere. Anxiety caused by these concerns has prompted some Indonesian Islamic artists and capitalists to counter these secular icons by producing visually similar “counter-icons” infused with Islamic concepts and symbols.-from the bumper stickers to a ‘real’ product-to take on a more ’Islamic’ This paper examines discursive practices on which this conversion of icons is based, and demonstrates how animation technology is shaping the contemporary life of Indonesian Muslim people.

Western commercial enterprises including McDonald’s, Coca-cola, Long Beach cigarettes, to name but a few, are seen by some Indonesian Islamists as threats to the political and economic well-being of the Muslim community. Take for instance the case of Sin-Chan, a Japanese animation character: he is a very naughty boy but has captured the hearts many Indonesian children.

The widespread circulation of ‘secular’ icons through mass media is regarded by some sections of the Muslim population as un-Islamic and hence posing a threat to the integrity of the umma. Iconic representations of foreign products created by the technology of design and animation arts are commonly encountered in contemporary Indonesia.

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